This Privacy Policy explains what data we collect, how we use it, and your rights. DeweyIQ is a product of Coastal Bay Digital LLC.
At a glance
- We collect only what we need to operate DeweyIQ.
- We never sell your data for money. On our marketing site we share limited data for ad measurement — only if you allow it, and you can opt out anytime. See Your privacy choices.
- We honor deletion, access, and portability requests.
- Customer Data is covered by our DPA.
Data we collect
Account: name, email, company, phone, billing email, payment method (via Stripe).
Customer Data (stored on behalf of pool service companies): customer records, pool metadata, service history, chemistry readings, photos, invoices, payments, messages.
Device & usage: IP, user agent, approximate location when actively on a stop, log events.
How we use it
- Providing DeweyIQ functionality (routing, reports, billing).
- Security, fraud prevention, and service reliability.
- Customer support and direct service communications.
- Aggregate analytics (de-identified) to improve the product.
Marketing communications
If you enter your email address into a marketing form on our site (for example, the launch-offer pop-up that hands out a 10%-off code), we will:
- Store your email address, the referring page URL, your IP address and user agent, and the time of submission, so we can issue you a single-use Stripe promo code and investigate abuse.
- Send you the promo code by email, followed by occasional marketing emails about DeweyIQ (new features, launch updates, seasonal offers). We will never sell or rent your email to anyone else.
- Include a one-click Unsubscribe from marketing link in the footer of every marketing email we send. Unsubscribing stops marketing email only — transactional messages you expect from us (invoices, receipts, account notices, security alerts) will keep coming.
You can unsubscribe at any time by clicking the link in any of our marketing emails, by visiting the unsubscribe URL that was sent with your welcome email, or by emailinglegal@DeweyIQ.com and asking to be removed. We will honor the request within ten (10) business days, as required by the US CAN-SPAM Act, and sooner in practice.
Our marketing mailings are sent on behalf of Coastal Bay Digital LLC. Each commercial email includes a valid US postal address in its footer as required by the CAN-SPAM Act.
Mobile information
When a pool service company you do business with adds your mobile phone number to DeweyIQ, that number is used solely to deliver the transactional SMS your pool company has authorized — pre-arrival alerts, service confirmations, invoices, payment receipts, quote approvals, and weather-related rescheduling. We do not share mobile phone numbers or SMS opt-in / opt-out data with third parties for promotional or marketing purposes. Mobile information is not sold or rented under any circumstance. Reply STOP to any message to opt out of SMS at any time; opt-out is honored immediately and across every channel. See our full SMS Messaging Policy for the consent flow, sample messages, frequency, and STOP/HELP behavior.
Sharing & subprocessors
We share data only with subprocessors that help us operate — Stripe (payments), Supabase (auth + database hosting), Telnyx (SMS), Resend (email), Anthropic (AI features), Vercel (hosting). See our DPA for the full list.
Cookies & advertising
On our public marketing site (not inside the app), we use optional analytics and advertising tools that set cookies and process limited data about your visit:
- Metricool — traffic and page-performance analytics.
- Google Ads— measures which ads bring people to DeweyIQ. When you start a trial we may send a hashed match of your email to Google to attribute the conversion. Under the CCPA/CPRA this may qualify as “sharing” for cross-context behavioral advertising.
These are off by defaultand only run with your consent. Google tags load in Consent Mode with consent denied until you allow the Advertising category, and Metricool isn’t loaded until you allow Analytics. Full detail is in our Cookie Policy.
Your privacy choices
You control these tools at any time from the Cookie preferenceslink in our website footer, or the cookie banner on your first visit. To opt out of advertising “sharing,” reject the Advertising category (this is our “Do Not Sell or Share My Personal Information” control). We also honor the Global Privacy Control (GPC) browser signal, which automatically opts you out of advertising sharing.
Business transfers
DeweyIQ is a product of Coastal Bay Digital LLC. If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all of our assets, your information — including account and Customer Data — may be transferred to the successor or acquiring entity as part of that transaction. Any successor will be bound by this Privacy Policy with respect to the data it receives, or will notify you (and, where required, obtain your consent) before your information becomes subject to a materially different privacy policy. Where the law requires it, we will honor opt-out and deletion requests you made before the transfer, and we will provide notice of any such transaction as required by applicable law.
Retention
We retain account data for as long as the account is active. Upon cancellation (by you or by us), we keep your data for thirty (30) days so you can export anything you need. After the thirty-day window, all Customer Data is permanently deleted from our primary systems. Backups are retained for an additional thirty (30) days and are then purged on rotation. Financial records required by tax and anti-fraud law (invoices, payment logs) may be retained longer in accordance with applicable legal requirements.
Your rights
Depending on where you live, you may have rights under CCPA, GDPR, or similar laws — access, correction, deletion, portability, and objection. Contact legal@DeweyIQ.com to exercise any right.
Children
DeweyIQ is not directed to children under 13.
Contact
Questions? legal@DeweyIQ.com.