Stop economics: drive time vs revenue
'34 minutes of driving for a $65 stop' is the most useful sentence in a pool business. Here's how DeweyIQ works it out — and where it refuses to.
Where it lives
Route Intelligence → Stop economics. Needs the view-revenue or view-profitability permission; owners always have it.
The three numbers
Drive time per stop is measured from the leg that ARRIVES at that customer — the drive you pay for at a customer is the one that gets you there. On-site time per stop comes from the tech's geofenced arrival and departure. Revenue is real invoiced dollars for that customer in the period you picked.
How revenue per stop is decided
For a per-stop customer with a rate on file, the rate IS the per-stop figure and it's used exactly. For everyone else, DeweyIQ divides real invoiced dollars in the period by completed stops in the same period and labels the result as an average. Every dollar figure on the screen carries the basis it came from, right underneath it.
Where it refuses to guess
A monthly flat rate is never spread across 'however many stops happened to fall in the range you picked' — that number changes when you change the date filter, and it's the kind of figure that gets a good customer fired for the wrong reason. If a customer had no completed stops, or nothing invoiced in the period, the cell shows a dash and the reason. A dash is not zero.
Which invoices count
Service invoices that were sent, paid, or gone overdue, dated inside the period. Drafts and voided invoices are excluded. Project invoices — deposits, progress, final — are excluded too: a pool build isn't route revenue.
Coverage, and why it matters
Not every stop has a measured drive yet. Each row shows how many drives sit behind its average, and the top of the page shows what share of all stops in the period have one. Below about half, treat per-stop drive times as a sample rather than the season. Coverage climbs on its own as more stops record arrival and departure.
Where the drive isn't paying
The ranked list uses earnings per hour of total time — drive plus on site — so customers with different stop lengths are comparable. Only customers with a real dollar figure and at least two measured drives are ranked. A customer nobody has measured yet is never listed as expensive; unmeasured is not the same as unprofitable.
What to do about it
Nothing here changes a price or a route. Use it to decide: raise a rate, cluster a customer onto a different day, or let one go. Scheduled price changes and route rebuilds are separate, deliberate actions.
We're here.
Ask Dewey in plain English, or tell us what feature you wish existed.
Still stuck?
Ask Dewey — it knows the whole platform. Or send us a message and we'll reply within a business day.
